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| Using Your Past to Promote Your Future |
For years, our books have revealed the human stories behind
successful organizations, stories that seldom find their way
into standard business histories. We will carefully weave
these people and events into the history of your industry, your community,
and our nation. The result will be a unique book of local
history for your communities and a valuable, perpetual
marketing tool for you.
Written in an interesting, informative, and popular style, our
books are read by people of all interests and ages. Readers
will come away with a solid knowledge of local history.
Plus, they will gain a lasting appreciation of your
organization’s past, knowledge of its current products and
services, and confidence in its future |
| Inspire Your Staff and Your Customers |
| Readers will discover that your founders and past leaders are
more than stoic images hanging on the board room wall.
They will see them as real people, with hometown roots and
families – people who made their own hopes and dreams
into reality through hard work, determination and caring.
People your readers can and will come to admire. |
Your History - A Potent Marketing Tool |
It’s one that can never be matched – or bettered – by your
competitors. That’s because their traditional customers will have read
your book and may already be yours |
| Standard Advertising: Costly and Repetitive |
| Today’s multi-media advertising is expensive and requires
constant revamping by your staff and a pricey outside
agency. Advertising claims are always suspect, and their real
impact is debatable and fleeting.
When was the last time you threw out a book? Any book.
Books are credible, permanent and kept handy, particularly
those dealing with local history. People will be referring to
your book often for years to come. And every time they do,
they will be re-reading your organization’s success story |
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| Your History Becomes Community History |
| We don’t pretend to write definitive local histories any more
than we promise to use every fact and figure about your
organization. Rather, we blend your success into the success
of the community, merging them forever in the readers’
minds and memories. |
| Strengthen Your Image and Your Profits |
| Whether your organization is a for-profit or a not-for-profit
organization, telling your story creates civic pride, builds
community loyalty, generates new business, and offers lots of
great opportunities to increase your community presence. The
final chapter promotes and illustrates your current facilities,
products and services and points confidently to a successful
future. |
| In hard- or soft-cover, the book’s uses are truly unlimited.
Other clients have used their books effectively to mark: |
• Milestone anniversaries
• Grand opening events
• Key prospect/customer contact
• Sales to benefit local charities
• Honoree presentations
• Product/service promotions
• Stakeholder meetings
• Industry & association fairs
• Employee recruitment |
Good Books Take Inspiration
Great Books Take Time |
| Typically, our archival and external research, writing and
editing, photography, design, and prepress works take from 8
to 14 months. If you need your book published to coincide with
a special anniversary or event coming up within the next two
years, we must begin soon. |
| The true, documented story of your organization and its vital
role in your community – past, present, and future – really
should be told. Let us help you tell it well. |
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